Goldbach Media to market the Swiss-German channel Swiss1 from 2024 onwards

Goldbach Media (Switzerland) AG is commissioned to market Swiss1 as of January 1, 2024, further expanding the Swiss TV portfolio.

Küsnacht, September 7, 2023 - Goldbach Media is expanding its TV portfolio and will market the German-speaking Swiss channel Swiss1 from January 1, 2024. Advertisers will thus have another Swiss channel and thus additional booking opportunities and target groups available at Goldbach.

The channel, which was founded in 2017 and is based in Uetikon am See, is considered one of the fastest-growing channels in German-speaking Switzerland. With Swiss in-house productions such as "Swiss1 Schwinget" and the program focus on dating, movies & series, as well as the annual Christmas special, Swiss1 2022 recorded a net reach of 24,206 people and an audience market share of 1.1%. The Swiss private channel thus reaches the relevant target groups, especially women and householders (source: Mediapulse TV-Data (Instar Analytics), CH-D, SWISS1, target group persons 15-49 years incl. guests, 2022, Mon-Sun, prime time 7pm-2pm, all platforms, overnight+7).

Commenting on the new marketing mandate, Toni Krebs, Co-Founder and Managing Director of Swiss1, says: "We are delighted to be working with Goldbach Media once again and, together with innovative offers, to continue to position SWISS1 strongly and sustainably in the advertising market." Alexander Duphorn, CEO Goldbach Media, adds: "We are proud to have won one of the fastest-growing Swiss private broadcasters back for us. Our advertising customers can look forward to exciting and attractive advertising environments with a strong Swiss connection."

Swiss1 can be booked with Goldbach from the official booking opening on November 6, 2023.