Kingfluencers and Goldbach announce strategic partnership

The digital influence agency Kingfluencers and the advertising marketer Goldbach are joining forces with immediate effect. The two Swiss companies are further expanding their service portfolio with the joint Influence Media Network and are now marketing content across all channels. The result is a one-stop solution: a joint content network with social media, influencer marketing, media and events from a single source.

The aim of the collaboration between Kingfluencers and Goldbach is to seamlessly link authentic influencer content with the inventory of the Goldbach universe. By combining the strengths of Goldbach and Kingfluencers, advertising campaigns can be rethought and played out across the board. This in order to do justice to the media usage behavior of different target groups.

From now on, Kingfluencers will be the only influencer marketing agency to expand its campaigns across the entire Goldbach universe: Influencer content can thus be played out and extended across social media channels, online, TV, all the way to Out of Home. The aim of the cooperation is to become a central point of contact for agencies and brands that want to reach their target groups and communities across channels and media.

The realignment of marketing activities in collaboration with the influencer pioneer will give Goldbach advertisers the opportunity to expand their campaigns across Kingfluencers' entire influencer and creator network. This allows them to benefit from greater reach with optimized wastage, more precise targeting, access to more diverse target groups and authentic storytelling with the help of influencer and creator personalities.

In a first step, the two Swiss companies are entering into an exclusive partnership for the co-marketing of the three topics "Health", "Food & Beverage" and "Family". Further lifeworlds and topics on "mobility", "sport", "luxury for women" and "finance and sustainability" are planned.

Dominique Hufschmid, who is responsible for partnerships at Kingfluencers, is looking forward to the strategic collaboration: "Thanks to Goldbach's media expertise and our competence in influencer marketing and authentic storytelling, together we will be able to significantly increase the reach of our clients." This is because the new partnership will now enable brands to connect with a broad and diverse audience.

Mirjana Elmer, Key Account Manager at Goldbach Manufaktur, is looking forward to the joint cooperation with the young and dynamic Kingfluencers team: "With this media extension, we want to offer customers and agencies real added value." Thanks to the credible content of the more than 3,000 influencers in the Kingfluencers universe, Goldbach will now more than meet the media usage behavior of the younger target group.