The link post is one of the most common formats for reaching advertising targets on social channels. A teaser is shared on the corresponding platforms and profiles of the media brands, which links to an article ("branded" or "native"). The advantage of this form is that the advertising message is conveyed by means of editorial content that the user engages with directly.
Image / Meme / Gif
Posting images, memes or GIFs has established itself as one of the most popular forms of advertising within social media advertising. This shows a particularly high interaction with the corresponding post.
Posting videos has become one of the most successful forms of advertising. The reach and the interaction rate are highest here.
On request, quiz formats, surveys, listicals and other interactive elements can be implemented in addition to these advertising formats.