RTL - Willkommen Zuhause
RTL entertains and informs, surprises, is close to people - and offers reliability. RTL convinces in every genre with strong programs and a feel for relevant topics. This includes show series like "Let's Dance," "Deutschland sucht den Superstar," "Wer wird Millionär," "Zeig mir deine Stimme" and "Ninja Warrior Germany". RTL also stands for socially relevant topics and independent journalism with news programs like "RTL Aktuell" and reports live on breaking news with "RTL aktuell Spezial" special broadcasts. Undercover reports like those of "Team Wallraff" or real-life formats like "Bauer sucht Frau" or "Der Bachelor" also characterize the RTL brand.
In addition, there are in-house produced series and classics, daily hit series like "Gute Zeiten, schlechte Zeiten," "Alles was zählt" and "Unter uns," as well as comedy show events like "Ich bin ein Star - Holt mich hier raus!" that give the program its contour. Sport highlights such as the UEFA Europa League or international matches of the German national team and NFL Sundays for the upcoming season 2023 complete the extraordinarily diverse programming lineup.
General information
| Group of channels | RTL Deutschland |
| Average age | 55 |
| Core target group | HH running convl. 20-49 with kids |
| Pricing target group | People 15-49 |
| Proportion of HH running people | 72% |
Core competencies
- The No. 1 private station with strong programming brands and great genre diversity offers a broad target group appeal
- Steady expansion of innovation leadership by means of development offensive in all areas (focus: show, real life & fiction, information section, program for the entire family)
- Creative in-house productions will continue to be part of the station's recipe for success in the future
TOP10 BROADCASTS
People 15-49
| Format | Rt-T | MS-% | Aff (Rt) |
|---|---|---|---|
| Ich bin ein Star 16 - holt mich hier raus | 74.835 | 23.4 | 112 |
| Gute Zeiten, schlechte Zeiten | 64.883 | 28.9 | 138 |
| Deutschland sucht den Superstar | 61.724 | 14.1 | 100 |
| Das Sommerhaus der Stars - Kampf der Promipaare | 51.611 | 16.9 | 113 |
| Let's Dance | 51.242 | 19.9 | 72 |
| Fussball: Länderspiel | 48.909 | 14.9 | 105 |
| Disney100 - Die grosse Jubiläumsshow | 47.398 | 15.4 | 123 |
| RTL Turmspringen | 45.133 | 14.1 | 138 |
| Murmel Mania | 43.846 | 11.1 | 113 |
| Ninja Warrior Germany - Die stärkste Show Deutschlands | 42.472 | 13.8 | 110 |