RTL - Willkommen Zuhause

RTL entertains and informs, surprises, is close to people - and offers reliability. RTL convinces in every genre with strong programs and a feel for relevant topics. This includes show series like "Let's Dance," "Deutschland sucht den Superstar," "Wer wird Millionär," "Das Supertalent" and "Ninja Warrior Germany". RTL also stands for socially relevant topics and independent journalism with news programs like "RTL Aktuell" and reports live on breaking news with "RTL aktuell Spezial" special broadcasts. Undercover reports like those of "Team Wallraff" or real-life formats like "Bauer sucht Frau" or "Der Bachelor" also characterize the RTL brand.

In addition, there are in-house produced series and classics, daily hit series like "Gute Zeiten, schlechte Zeiten," "Alles was zählt" and "Unter uns," as well as comedy show events like "Ich bin ein Star - Holt mich hier raus!" that give the program its contour. Sport highlights such as the UEFA Europa League or international matches of the German national team, along with movie highlights complete the extraordinarily diverse programming lineup.

General information

Group of ChannelsRTL Deutschland
Average age54
Core target groupHHF herkömmlich 20-49j. with kids
Princing target groupPersons 15-49 years
Proportion of persons HHF70%

Core competencies

  • The No. 1 private station with strong programming brands and great genre diversity offers a broad target group appeal
  • Steady expansion of innovation leadership by means of development offensive in all areas (focus: show, real life & fiction, information section, program for the entire family)
  • Creative in-house productions will continue to be part of the station's recipe for success in the future