
RTL - Willkommen Zuhause
RTL is one of Germany's leading private broadcasters, known for delivering top-tier entertainment, information, and emotions. With a diverse range of programming, RTL captivates a wide audience – from thrilling series like "GZSZ" to engaging shows such as "Deutschland sucht den Superstar" and "Das Supertalent," as well as gripping news and investigative journalism. Highly successful are also its live events like "Let’s Dance" and major sports broadcasts, such as NFL coverage, attracting millions of viewers. RTL combines tradition with innovation and reaches even more people through modern streaming platforms like RTL+ – anytime and anywhere. A channel that merges entertainment with relevance and creates emotional connections.
General information
Group of channels | RTL Deutschland |
Average age | 58 |
Core target group | HH running convl. 20-49 with kids |
Pricing target group | People 15-49 |
Proportion of HH running people | 71% |
Core competencies
- The No. 1 private station with strong programming brands and great genre diversity offers a broad target group appeal
- Steady expansion of innovation leadership by means of development offensive in all areas (focus: show, real life & fiction, information section, program for the entire family)
- Creative in-house productions will continue to be part of the station's recipe for success in the future
TOP10 BROADCASTS
People 15-49
Format | Rt-T | MS-% | Aff (Rt) |
---|---|---|---|
Clark Final Fight - Stefan Raab vs. Regina Halmich | 131.362 | 34.8 | 138 |
Ich bin ein Star 17 - holt mich hier raus | 67.045 | 18.8 | 96 |
Ich bin ein Star - Showdown der Dschungel-Legenden | 60.633 | 20.7 | 113 |
Das Sommerhaus der Stars - Kampf der Promipaare | 50.912 | 14.4 | 112 |
Gute Zeiten, schlechte Zeiten | 48.884 | 21.3 | 109 |
Ninja Warrior Germany | 45.578 | 15.8 | 101 |
Das Supertalent | 42.699 | 13.3 | 67 |
Deutschland sucht den Superstar | 38.502 | 11.2 | 67 |
Let's Dance | 36.443 | 12.9 | 66 |
Wer wird Millionär | 34.396 | 14.0 | 65 |