SAT.1

©Seven.One Entertainment Group

There is still much to see

SAT.1

SAT.1 stands for modern family entertainment that touches the heart. The channel is inspired by real life and real people in its long-standing, successful brands. Programs of social relevance take place here as well as rousing reality formats, romantic evening series and big show hits.

  • Primetime shows for the whole family

  • Cooking and baking formats

  • In-house produced fiction and top feature films

  • Swiss in-house productions

Age structure

Monthly HH income

Source: Mediapulse TV Data (TV Analytics), various target groups incl. guests, 2025, Mon-Sun 24h, gender distribution, age structure, TG-share-% (Rt), monthly gross HH income, all platforms, overnight +7.

Top10 Broadcasts

These 10 programs achieved the highest ratings on SAT.1 last year.

FormatRt-T | Rt-mMA-% | Pda-% | MS-%Aff (Rt)
The Voice of Germany96.14117.3116
The Voice Kids57.65610.3106
Das grosse Backen46.55311.287
Das grosse Promibacken46.0359.896
Julia Leischik sucht: Bitte melde dich45.5849.888
Kaya Yanar Live - Fluch der Familie45.5799.0107
Promis unter Palmen - Für Geld mache ich alles!45.2608.2116
Villa der Versuchung43.98711.5120
Das grosse Promibacken - Osterspezial43.6308.295
Das grosse Backen - Die Profis40.96410.094

Source: Mediapulse TV Data (TV Analytics), people 15-59 incl. guests, 2025, Mon-Sun 24h, TG-share-% (Rt), MS-%, Aff (Rt), all platforms, overnight +7.

Ad Formats

Whether a classic TV Advertising spot or a special Advertising format – together we will find the ideal stage for your brand. Get inspired and discover the best Advertising opportunities.

Network
  • Icon of a CTV spot

    Ad bumper move / ID Spot

  • Icon of a CTV spot

    Basic and Reminder SingleSpot

  • Icon of a CTV spot

    Corner placement in the advertising block TV Spot

  • CutIn Horizontal

  • Icon of an Addressable TV spot

    CutIn Zoom

  • Fast Forward Ad

  • Indiv. Split / MoveSplit

  • Icon of a CTV spot

    Logomorphing / ID Spot

  • Pause Ad

  • PostSplit

  • PreSplit

  • ProgrammSplit

  • SingleSplit

  • Icon of a CTV spot

    SingleSpot

  • Start Ad

  • Icon of a CTV spot

    StationTipp

  • Icon of a CTV spot

    TV spot

Woman with phone to ear in front of laptop.

For a successful TV advertising campaign

We support you in planning your advertising campaign

No matter what goals you are pursuing, we have the right Format for your campaign. Let us work together to find the ideal solution for you.