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News & Insights from Advanced TV

Here you will find the latest contributions to Advanced TV from Goldbach in Switzerland.

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08.04.2024
  • Press
Goldbach's Advanced TV Study makes it clear: Advertising on connected TV is becoming increasingly effective

Goldbach's Advanced TV study makes it clear: advertising on connected TV is becoming increasingly effective

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05.04.2024
  • Studies & Analyses
Advanced TV Study 2024

Goldbach has conducted the Advanced TV Study for the seventh time. It shows that Advertising on connected TV is becoming increasingly effective.

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08.02.2023
  • TV
  • Online
  • Smart TV
  • Opinions
Advanced TV as an advertising medium - what the experts say

The "Tag der Online-Werbung 2023" was all about Advanced TV and the advertising opportunities that CTV, Smart TV, VOD and the like bring with them. We asked the speaker about it.

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01.04.2022
  • Studies & Analyses
Advanced TV Study 2022

Goldbach conducted the Advanced TV Study for the fifth time. It shows: Advertising in the Connected TV sector works and activates!

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17.01.2022
  • Opinions
  • TV
  • Online
  • Mobile
"There are already many streaming services, but none with Swiss entertainment content"

Switzerland has been one streaming service richer since November 2021. What distinguishes oneplus from the well-known providers? We asked Roger Elsener, CH Media.

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12.04.2021
  • Studies & Analyses
Advanced TV Study 2021

With an expanded focus, the former Smart TV study enters its fourth round and analyzes the use of Advanced TV in the DACH region.

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