News & Insights from Advanced TV

Here you will find the latest contributions to Advanced TV from Goldbach in Switzerland.

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Advanced TV Study 2022

Goldbach conducted the Advanced TV Study for the fifth time. It shows: Advertising in the Connected TV sector works and activates!

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"There are already many streaming services, but none with Swiss entertainment content"

Switzerland has been one streaming service richer since November 2021. What distinguishes oneplus from the well-known providers? We asked Roger Elsener, CH Media.

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Advanced TV Study 2021

With an expanded focus, the former Smart TV study enters its fourth round and analyzes the use of Advanced TV in the DACH region.