Advanced TV Information Products Partner Study Contact News & Insights

News & Insights from Advanced TV

Here you will find the latest contributions to Advanced TV from Goldbach in Switzerland.

Bild_Advanced-TV-Studie-2024_DE.png
08.04.2024
  • Press
Goldbach's Advanced TV Study makes it clear: Advertising on connected TV is becoming increasingly effective

Goldbach's Advanced TV study makes it clear: advertising on connected TV is becoming increasingly effective

Learn more
AdvancedTV_2024_Studie_Buehne_2000x1000px.png
05.04.2024
  • Studies & Analyses
Advanced TV Study 2024

Goldbach has conducted the Advanced TV Study for the seventh time. It shows that Advertising on connected TV is becoming increasingly effective.

Learn more
TDOW23_Video.png
08.02.2023
  • TV
  • Online
  • Smart TV
  • Opinions
Advanced TV as an advertising medium - what the experts say

The "Tag der Online-Werbung 2023" was all about Advanced TV and the advertising opportunities that CTV, Smart TV, VOD and the like bring with them. We asked the speaker about it.

Learn more
Advanced_TVStudie_2000x1000px.jpg
01.04.2022
  • Studies & Analyses
Advanced TV Study 2022

Goldbach conducted the Advanced TV Study for the fifth time. It shows: Advertising in the Connected TV sector works and activates!

Learn more
Elsener_oneplus.png
17.01.2022
  • Opinions
  • TV
  • Online
  • Mobile
"There are already many streaming services, but none with Swiss entertainment content"

Switzerland has been one streaming service richer since November 2021. What distinguishes oneplus from the well-known providers? We asked Roger Elsener, CH Media.

Learn more
Advanced TV Studie_ohne Schrift.jpg
12.04.2021
  • Studies & Analyses
Advanced TV Study 2021

With an expanded focus, the former Smart TV study enters its fourth round and analyzes the use of Advanced TV in the DACH region.

Learn more