News & Insights from Advanced TV

Here you will find the latest contributions to Advanced TV from Goldbach in Switzerland.

Advanced TV as an advertising medium - what the experts say

The "Tag der Online-Werbung 2023" was all about Advanced TV and the advertising opportunities that CTV, Smart TV, VOD and the like bring with them. We asked the speaker about it.

Advanced TV Study 2022

Goldbach conducted the Advanced TV Study for the fifth time. It shows: Advertising in the Connected TV sector works and activates!

"There are already many streaming services, but none with Swiss entertainment content"

Switzerland has been one streaming service richer since November 2021. What distinguishes oneplus from the well-known providers? We asked Roger Elsener, CH Media.

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Advanced TV Study 2021

With an expanded focus, the former Smart TV study enters its fourth round and analyzes the use of Advanced TV in the DACH region.