Goldbach Audience and Goldbach Media market the new streaming platform Joyn in Switzerland

Following its launch in Germany and Austria, Joyn will also be available to the Swiss public free of charge from June 2024. Goldbach Audience and Goldbach Media will market the platform exclusively.

Küsnacht, May 21, 2024 - Goldbach Audience and Goldbach Media have been commissioned by the Seven.One Entertainment Group to exclusively market the Joyn streaming platform in Switzerland. This will provide advertisers with a new attractive environment for video ads from mid-June 2024.

Joyn will be available via app stores on smart TV, mobile, tablet and desktop and offers live TV streaming with over 50 channels, media libraries for films, series and shows as well as award-winning in-house productions from a single source. This will replace the previous offering of the streaming platform Zappn.

Andrea Haemmerli, Managing Director Seven.One Entertainment Group Schweiz AG: "We are very much looking forward to continuing Joyn's success story in Switzerland after Germany and Austria. With Joyn, we are offering Switzerland an extremely attractive entertainment package with live TV and over 30,000 hours of entertainment content. And all free of charge and without a subscription. Joyn is therefore at the heart of our digital entertainment strategy."

Joyn's advertising inventory is offered as part of the Goldbach networks (Digital TV Network, Goldbach Video Network, Connected TV Network and others). "We are delighted with the trust placed in us by the Seven.One Entertainment Group. We are proud to take over the marketing of this innovative streaming platform in Switzerland," says Stefan Wagner, Managing Director of Goldbach Audience, adding: "This enables us to offer our advertising clients a high-quality, brand-safe environment with an attractive target audience."

The Goldbach Audience and Goldbach Media units are already marketing partners of the Seven.One Entertainment Group in Switzerland.