Your data is collected in particular using cookie technology or, in the case of mobile and HbbTV apps, for example, via API interfaces. Cookies are placed on your device by us or our sub-service providers.
6.1. What are cookies?
Cookies are small text files that a browser places on the hard drive of the device used by a visitor to a website or app (hereinafter ‘user’), where they are stored for data collection purposes. When you as a user visit a website marketed by Goldbach, our systems or the automated systems of our service providers (e.g. ad servers, data management platforms) utilise cookies to collect usage data regarding your visit to this website and may use third-party cookies beyond the specific domain, as well. These text files may contain information that can be read again at a later date.
First-party cookies are cookies that are associated with a particular domain (e.g. a website). Only this domain can write information in the cookie and read it again at a later date. First-party cookies are primarily used to provide users with a better, faster browsing experience on a website, as, e.g. certain settings configured by the user are stored in the cookie and do not need to be entered every time the user re-visits the site.
Third-party cookies are cookies that originate from a domain other than that of the website. Third-party cookies are generally used by our technology service providers or advertising customers (see above). Since advertising customers ('advertisers') normally wish to run their advertising campaigns across multiple domains or websites, third-party cookies enable them to recognise users on different domains and to store information in the third-party cookie. Should a user visit a website, for instance, the service provider that supplies an advert will place a third-party cookie on the user’s computer. The cookie can be used to track user data such as site visits and duration. Should the user later visit another website which contains an advert from the same advertising network, the same cookie will be used even though it comes from a different website, as the third-party supplier is the same in this situation. This means that the advertising network can follow the user beyond the limits of the domain and deliver targeted advertising to them.
Depending on the type and purpose of the cookies, the length of time for which they remain on your end device may be limited to the duration of your visit to the website or may extend over up to 6 months.
6.2. Your handling of cookies
With all operators of online platforms that participate in the IAB Transparency and Consent Framework (TCF), including the Goldbach website, you will find something called a Consent Management Platform. This is a control interface, usually in the form of a (cookie) banner, in which you can configure your privacy settings. Here you can view, allow or prohibit the use of (first-party and third-party) cookies for various purposes. All Framework participants, including Goldbach, will comply with your settings.
Please note that the storage of the privacy settings you have configured as described above may be based on cookie technology (this varies from one online portal operator to another). For users who use multiple computers or browsers, this means that cookies must be deactivated for each computer and browser. When users switch computers or delete cookies from their computers, they must repeat the deactivation process.
6.3. API interfaces
An API interface is a programming interface that allows one software application to communicate with another one. Specifically, this means that information about the use of, e.g. a mobile or HbbTV app via this type of interface may be received by our suppliers that process information on our behalf for the above-mentioned purposes.
As a rule, you can control the extent of data collection via the API interface within the app, similar to a Consent Management Platform on websites (see above).