Tag der Online-Werbung 2023
On February 2nd 2023, around 180 guests accepted Goldbach Audience's invitation to the Online Advertising Day at Kraftwerk Zurich. We have captured the best impressions for you in our picture gallery and on video.
Aurélie Brunet de Courssou
On Online Advertising Day, Aurélie Brunet de Courssou, Group Head Strategic Planning at RTL AdAlliance, will present the pan-European study "The New Life of the Living Room," which analyzes people's TV viewing behavior in European households. In this context, the key findings regarding device usage will be explained, and the challenges faced by media agencies and advertisers when planning campaigns will be addressed.
About Aurélie Brunet de Courssou
The European media expert acquired her many years of expertise through her employment at the media agency Dentsu as well as in various sales and marketing positions at the internationally active RTL Group and RTL AdAlliance.
Johannes Paysen, Managing Director of sell-side advertising platform Magnite will reveal on Online Advertising Day how agencies use his platform for their advertising inventory, in terms of KPIs and incremental reach.
About Johannes Paysen
Johannes Paysen, Managing Director of independent and international sell-side advertising platform Magnite will reveal how agencies use his platform for their advertising inventory, in terms of KPIs and incremental reach, at Online Advertising Day.
Magnite (NASDAQ: RUBI) is the world's largest independent sell-side advertising platform - combining Rubicon Project's programmatic expertise with Telaria's market-leading CTV solutions. Publishers use the technology to monetize their content across all screens and formats - including desktop, mobile, audio and CTV. Leading global agencies and brands rely on the Magnite platform as a gateway to brand-safe, high-quality advertising inventory and process billions of advertising transactions through it every month. Magnite has offices in sunny Los Angeles, bustling New York, and history-rich London, and also operates in North America, Europe, Latin America, and Asia Pacific.