05.04.2024
  • Studies & Analyses
News & Insights overview
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Advanced TV Study 2024: Advertising on connected TV is becoming increasingly effective

The DACH study on Advanced TV by Goldbach is published for the 7th time. In addition to the consistently high level of awareness and use of connected TV (CTV), the increasing advertising perception and acceptance was particularly noticeable, which makes the medium particularly attractive for advertisers.

In this year's edition, we have a special innovation for you: in addition to the most important results in the form of the usual results presentation, we have a white paper for you that not only shows the results, but also explains them in detail.

You can order both documents free of charge using the following form:

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Would you like to find out more? View the first results?

You can already download the first results here. Further information can be found in the media release. And if you are interested in our Advanced TV products, please visit our Advanced TV section.

Summary - the first results
To the press release
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Your advertising contact for Advanced TV

Would you like to find out more about Advanced TV or book a campaign right away? We will be happy to advise you and look forward to your call or email.

Sanja Ruggiero.jpg
Sanja Ruggiero
Director Sales Management / Dep. Managing Director
Goldbach Audience AG - Küsnacht
Goldbach Audience AG
Küsnacht
IMG_6974_02.jpg
Manuel Trüb
Partner & Product Manager
Goldbach Audience AG - Küsnacht
Goldbach Audience AG
Küsnacht
News & Insights overview

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