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Advanced TV Study 2024: Advertising on connected TV is becoming increasingly effective
The DACH study on Advanced TV by Goldbach is published for the 7th time. In addition to the consistently high level of awareness and use of connected TV (CTV), the increasing advertising perception and acceptance was particularly noticeable, which makes the medium particularly attractive for advertisers.
In this year's edition, we have a special innovation for you: in addition to the most important results in the form of the usual results presentation, we have a white paper for you that not only shows the results, but also explains them in detail.
You can order both documents free of charge using the following form:
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Your advertising contact for Advanced TV
Would you like to find out more about Advanced TV or book a campaign right away? We will be happy to advise you and look forward to your call or email.