tele regio combi will be part of the Goldbach TV portfolio starting 2024

Goldbach Media (Switzerland) AG will take over the marketing of the tele regio combi (TRC) channel group as of January 1, 2024.

Küsnacht, September 11, 2023 - CH Media has commissioned Goldbach Media to market the tele regio combi (TRC) group of channels, consisting of the German-speaking Swiss TV stations TeleZüri, Tele M1, TeleBärn, Tele 1, Telebasel and TVO, as of 2024.

Florian Wanner, Head of Regional Electronic Media Entertainment at CH Media, says of the new marketing mandate: "With this step, we are further expanding our proven partnership with Goldbach Media and are once again relying on their expertise to continue to position TRC strongly in the market." Currently, TRC reaches over 627,000 people daily and a market share of 2.2%¹ with a peak in the live hour from 6 to 7 p.m. with a market share of over 9%².

The TRC privides advertisers with versatile advertising environments in the news area as well as around the well-known formats "Lifestyle", "Swiss Dinner", "SonnTalk" and "Tierisch". Alexander Duphorn, CEO Goldbach Media, comments: "With this perfect addition to our TV offering, our customers benefit from an attractive advertising inventory with a strong regional reference and 100% Swissness - an exciting advertising opportunity especially for SMEs."

The tele regio combi can be booked with Goldbach Media from the official booking opening on November 6, 2023.

¹ Mediapulse TV Data (Instar Analytics), D-CH, people 15+ incl. guests, TRC DS (TeleZüri, Tele M1, TeleBärn, tele 1, tvo, telebasel), H1 2023, 1/1-30/6/2023, Mon-Sun, 24h, NRw-T, MA-%, all platforms, Overnight+7.

² Mediapulse TV Data (Instar Analytics), D-CH, persons 15+ incl. guests, TRC DS (TeleZüri, Tele M1, TeleBärn, tele 1, tvo, telebasel), 1st half-year 2023, 1.1.-30.6.2023, Mon-Sun, 18.00-19.00h, MA-%, all platforms, Overnight+7