Advanced TV is the connection of the classic TV set to the Internet. The functions familiar from the Internet are thus also available on the TV. This offers advertisers new interactive advertising opportunities: After the TV commercial - which is designed to be interactive - has been played, the viewer can be taken to the company website or a landing page with special offers, for example.
Connected TV has long since conquered its place in the living room. 74% of all DACH households have at least one Internet-capable TV set. Particularly interesting: compared to the previous year, the number of a second device in the household has increased by 43% (even 47% in Austria) according to our current Advanced TV Study. Regular and daily use is also increasing strongly and acceptance as an advertising medium is high.
The best of both worlds:
We offer you different attention-grabbing placements on Smart TV that are already familiar from the online world. Let our offer inspire you and enable potential consumers to have a unique brand experience. We will be happy to advise you.
*Study "Advanced TV - Digital TV has arrived (2021)".
Advantages of Advanced TV Advertising
- Exclusive brand experience on the big screen
- Non-competitive environments
- 100% Viewability & 100% Brand Safety
- Known advertising formats & targeting criteria from the online world
- Advertising effect in lean back atmosphere