TV Advertising

Maximum impact. Unique Reach.

Thanks to TV Advertising, you achieve maximum emotion and impact

Utilize the high Reach of TV to showcase your brand emotionally and sustainably. Whether it’s brand building or rapid awareness, TV Advertising ensures attention, remains memorable, and reaches your Target group at the right time and in the right place. We accompany your campaign from planning to evaluation with a diverse channel portfolio that appeals to every Target group.

  • Maximum Reach and frequency: TV reaches millions of viewers daily

  • Best Advertising perception: TV Advertising evokes emotions and ensures attention, which is why it remains in the memory the longest

  • Reach growth thanks to Replay Ads: Reach younger Target groups and strengthen your Brand Awareness

  • High device penetration: TV remains, alongside the smartphone, the most used and relevant medium for your Advertising messages

Our TV Portfolio

Utilize the full spectrum of modern TV Advertising and bring your message exactly where it is seen. Thanks to our versatile channel portfolio, you can reach your Target group on the optimal channel – for maximum attention and sustainable impact.

Region

Our Advertising formats for your TV campaign

Our strength is the combination of variety and personal consultation. Whether you are looking for a classic TV spot or an exceptional special Advertising format, we will find the ideal stage for your brand together. Let yourself be inspired by our wide range of Advertising opportunities on our channels.

Brand
Buchungsart
Network
    Region
    Werbeform

    • Ad bumper move / ID Spot

    • Basic and Reminder SingleSpot

    • Billboard sponsorship

    • Corner placement in the advertising block TV Spot

    • CutIn Horizontal

    • CutIn Zoom

    • Fast Forward Ad

    • Indiv. Split / MoveSplit

    • Logomorphing / ID Spot

    • Pause Ad

    • PostSplit

    • PreSplit

    • ProgrammSplit

    • SingleSplit

    • SingleSpot

    • Start Ad

    • StationTipp

    • StationTipp Post

    • StationTipp Pre

    • TV spot

    Frequently asked questions about TV Advertising

    What are Replay Ads?2025-12-16T10:15:05+01:00

    Replay Ads are advertising formats that are displayed within time-shifted television usage (e.g. via set-top boxes, streaming services or media libraries). They enable advertisers to reach households that consume programs time-shifted rather than live.

    What does TV advertising cost?2025-12-16T09:47:13+01:00

    The costs for TV advertising in Switzerland are individual and depend heavily on factors such as the broadcasting environment, the reach of the target group, or the length of the spot. Goldbach offers you tailor-made and transparent solutions to achieve the greatest possible advertising success for your specific budget. Contact our experts so that we can plan your optimal TV strategy together and achieve your communication goals.

    How is the success of TV Advertising measured?2025-12-16T09:45:15+01:00

    The success of TV Advertising is classically measured by Reach, the increase in brand awareness, and the frequency of broadcast. Through modern and holistic approaches such as the Swiss Ad Impact study, Goldbach can demonstrate the Advertising impact at a glance and across multiple channels. Would you like to know if your campaigns are achieving the desired effect? We have developed Swiss Ad Impact for this purpose.

    What prejudices does the market face?2025-12-16T10:21:02+01:00

    Despite the clear advantages, the market still faces some prejudices:

    • “This is too complicated.” Incorrect. Booking Advanced TV campaigns is now standardised and is implemented simply and efficiently by experts such as Goldbach.
    • “The Reach is too low.” Myth. The use of CTV is growing rapidly. According to the Goldbach Advanced TV study, CTV is already firmly established in households and achieves significant Reach, especially in attractive target groups.
    • “This is only for large budgets.” Not applicable. Thanks to precise targeting and the avoidance of wastage, Advanced TV campaigns are often more efficient and also suitable for smaller budgets.
    What services does Goldbach provide in the area of TV Advertising?2025-12-16T09:43:16+01:00

    Goldbach handles the entire TV Advertising process for you: from well-founded advice and target group analysis to media planning, offer and campaign creation, and continuous optimisation and reporting. We also support you in integrating special forms of advertising to maximise your campaign success and increase brand performance.

    Is TV Advertising effective?2025-12-16T09:46:42+01:00

    TV Advertising is extremely effective, as it offers the greatest Reach in Switzerland and optimally builds emotions and brand awareness. With targeted, multiscreen-compatible campaigns offered by Goldbach, you can impressively stage your Advertising message and achieve measurable brand performance successes.

    Is TV Advertising also suitable for smaller companies?2025-12-16T09:44:37+01:00

    Absolutely, TV Advertising is also suitable for smaller companies thanks to new technologies such as ReplayAds. The spot length also plays an important role for smaller, but still efficient campaigns. Goldbach will help you plan a campaign that saves your budget and at the same time ensures measurable success.

    Can Replay Ads also be combined with other Advertising Formats?2025-12-16T10:08:21+01:00

    Replay Ads can be combined with classic TV spots, sponsoring or Special forms of advertising to create a consistent brand presence in the TV environment.

    How does the billing of my TV campaign via Goldbach work?2025-12-16T09:42:42+01:00

    The billing of your TV campaign via Goldbach is transparent and comprehensible and is based on the services booked, the spots actually broadcast, and the prices agreed in advance. This ensures that you always retain full control over your budget and can clearly understand your investment.

    Which broadcasts can I sponsor?2025-12-16T09:40:52+01:00

    You can sponsor a wide range of formats, including attractive broadcasts from the entertainment, sports, news, kids, or fiction sectors. As the available environments vary depending on the season, Goldbach will be happy to advise you personally in order to find the best and most effective sponsorship environment for your brand. Discover a current selection of our formats here.

    Woman with phone to ear in front of laptop.

    For a successful TV advertising campaign

    We support you in planning your advertising campaign

    If you have any questions or no concrete ideas, simply contact us. We look forward to getting to know you and supporting you with your campaign.

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