TV Advertising

Maximum impact. Unique Reach.

Thanks to TV Advertising, you achieve maximum emotion and impact

Utilize the high Reach of TV to showcase your brand emotionally and sustainably. Whether it’s brand building or rapid awareness, TV Advertising ensures attention, remains memorable, and reaches your Target group at the right time and in the right place. We accompany your campaign from planning to evaluation with a diverse channel portfolio that appeals to every Target group.

  • Maximum Reach and frequency: TV reaches millions of viewers daily

  • Best Advertising perception: TV Advertising evokes emotions and ensures attention, which is why it remains in the memory the longest

  • Reach growth thanks to Replay Ads: Reach younger Target groups and strengthen your Brand Awareness

  • High device penetration: TV remains, alongside the smartphone, the most used and relevant medium for your Advertising messages

Our TV Portfolio

Utilize the full spectrum of modern TV Advertising and bring your message exactly where it is seen. Thanks to our versatile channel portfolio, you can reach your Target group on the optimal channel – for maximum attention and sustainable impact.

Region

Our Advertising formats for your TV campaign

Our strength is the combination of variety and personal consultation. Whether you are looking for a classic TV spot or an exceptional special Advertising format, we will find the ideal stage for your brand together. Let yourself be inspired by our wide range of Advertising opportunities on our channels.

Brand
Buchungsart
Network
    Region
    Werbeform

    • Ad bumper move / ID Spot

    • Basic and Reminder SingleSpot

    • Billboard sponsorship

    • Corner placement in the advertising block TV Spot

    • CutIn Horizontal

    • CutIn Zoom

    • Fast Forward Ad

    • Indiv. Split / MoveSplit

    • Logomorphing / ID Spot

    • Pause Ad

    • PostSplit

    • PreSplit

    • ProgrammSplit

    • SingleSplit

    • SingleSpot

    • Start Ad

    • StationTipp

    • StationTipp Post

    • StationTipp Pre

    • TV spot

    Frequently asked questions about TV Advertising

    What studies does Goldbach conduct and where can I find them?2025-12-16T09:40:13+01:00

    Goldbach regularly provides you with current market and impact studies to give you deep insights into Swiss media usage and the effectiveness of your campaigns. You can find an excerpt of the current reports, which strategically support you as advertisers, collected on our website under the “News” section under the “Studies” category. If you require specific studies or further analyses, you can request them from our team of experts at any time.

    On which channels are Replay Ads played out?2025-12-16T10:09:57+01:00

    Replay Ads are played out on high-reach TV channels that offer time-shifted viewing via set-top boxes, media libraries, or streaming platforms. You can find an up-to-date overview of the participating channels here.

    What best practices should advertisers follow to run successful Advanced TV advertising campaigns?2025-12-16T10:19:42+01:00

    To unlock the full potential of Advanced TV, we recommend that you consider the following:

    • Define clear goals: What do you want to achieve? Brand awareness, leads, or direct sales? Your goals determine the strategy, targeting, and measurement of success.
    • Optimize your creatives: Create high-quality spots that are optimized for the streaming environment. A strong visual Botschaft in the first few seconds is crucial, and a clear call-to-action (CTA) encourages interaction.
    • Use data intelligently: Rely on a well-thought-out targeting mix. Use existing data and test different target audience segments to achieve the greatest efficiency.
    • Think holistically: Do not view Advanced TV in isolation, but as an integral part of your overall marketing strategy. Coordinate the messages across all channels.
    • Test and learn: Take advantage of the measurability of Advanced TV. Run A/B tests with different creatives or target audiences and continuously optimize your campaign based on the insights gained.
    • Rely on expertise: Work with experienced partners such as Goldbach. We support you from strategic planning and precise implementation to detailed reporting to ensure the success of your campaign.
    How long can a TV commercial be?2025-12-16T09:45:36+01:00

    The standard lengths for a TV commercial in Switzerland are between 10 and 30 seconds, although the maximum length for special formats such as long spots can be up to 60 seconds. Goldbach can advise you on the optimal spot length for your message and budget to achieve maximum impact.

    Why are Replay Ads relevant?2025-12-16T10:14:39+01:00
    • Time-shifted viewing is very popular in Switzerland, as viewers can consume content flexibly.
    • Thanks to Replay Ads, additional Reach can be generated.
    • For the first time, there is the possibility of regional broadcasting on television.
    • Interaction with viewers thanks to the possibility of integrating a QR code with the Pause Ad.
    How can audience targeting on Connected TV be improved, and what metrics are available?2025-12-16T10:21:24+01:00

    Audience targeting on Connected TV (CTV) is improved through continuous refinement of the database and the use of intelligent technologies. Automated Content Recognition (ACR) on Smart TVs, for example, provides valuable, anonymized insights into viewing behavior that can be used for even more accurate targeting.

    • Video Completion Rate (VCR): What percentage of viewers watched your Video ad to the end?
    • Click-Through-Rate (CTR): How many users interacted with an interactive element in the Video ad?
    • Website/App Visits: How many people visited your website or app after seeing the Video ad?
    • Conversion Rate: How many of the target actions (purchases, registrations) can be directly attributed to the campaign?
    How do Replay Ads differ from classic TV Advertising?2025-12-16T10:13:22+01:00

    In classic Advertising Formats on linear TV, the same advertising block is played out to all viewers. Replay Ads, on the other hand, are user-based: The moving image formats Start Ad and Fast Forward Ad cannot be skipped. The Pause Ad makes it possible for the first time to play out TV Advertising regionally and to measure the interaction of the viewers – for example via a QR code.

    When is the best broadcast time for TV Advertising?2025-12-16T09:45:15+01:00

    The best broadcast time for your TV Advertising strongly depends on the specific Target group and their viewing habits, with prime time often generating the highest Reach. Goldbach helps you identify the optimal time slots in our diverse environments to efficiently reach your Target group at the right time.

    How do I measure the success of a Replay Ads campaign?2025-12-16T10:09:25+01:00

    With EvoAd, the market-compliant analysis tool for Replay Ads.
    These KPIs can be evaluated:

    • GRP, net reach, OTS, etc.
    • Aggregation to hourly reach
    • Accumulations within Replay Ads
    • Accumulations of linear TV and Replay Ads
    • Any TV target groups can be evaluated
    How can targeting and personalization be used in Advanced TV to improve target audience engagement?2025-12-16T10:21:45+01:00

    The true strength of Advanced TV lies in its data-driven targeting capabilities. We go far beyond simply selecting a broadcasting environment and ensure that your Advertising is seen by the people who are most important to your brand.

    • Demographic and geographic targeting: Target your campaign specifically by age, gender, or to households in specific postal code areas.
    • Interest-based targeting: Reach users based on their interests, which are derived from their anonymized viewing and surfing behavior. Whether car enthusiasts, travel fans, or tech enthusiasts – we will find them for you.
    • First-Party Data Integration: Use your own customer data (e.g., from your CRM system) to specifically target existing customers or create statistical twins (“lookalike audiences”) to find new potential customers.
    • Contextual Targeting: Place your Advertising in thematically relevant content, such as a spot for sporting goods in the context of live sports broadcasts.
    Woman with phone to ear in front of laptop.

    For a successful TV advertising campaign

    We support you in planning your advertising campaign

    If you have any questions or no concrete ideas, simply contact us. We look forward to getting to know you and supporting you with your campaign.

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