TV Advertising

Maximum impact. Unique Reach.

Thanks to TV Advertising, you achieve maximum emotion and impact

Utilize the high Reach of TV to showcase your brand emotionally and sustainably. Whether it’s brand building or rapid awareness, TV Advertising ensures attention, remains memorable, and reaches your Target group at the right time and in the right place. We accompany your campaign from planning to evaluation with a diverse channel portfolio that appeals to every Target group.

 

  • Maximum Reach and frequency: TV reaches millions of viewers daily

  • Best Advertising perception: TV Advertising evokes emotions and ensures attention, which is why it remains in the memory the longest

  • Reach growth thanks to Replay Ads: Reach younger Target groups and strengthen your Brand Awareness

  • High device penetration: TV remains, alongside the smartphone, the most used and relevant medium for your Advertising messages

Our TV Portfolio

Utilize the full spectrum of modern TV Advertising and bring your message exactly where it is seen. Thanks to our versatile channel portfolio, you can reach your Target group on the optimal channel – for maximum attention and sustainable impact.

Region

Our Advertising formats for your TV campaign

Our strength is the combination of variety and personal consultation. Whether you are looking for a classic TV spot or an exceptional special Advertising format, we will find the ideal stage for your brand together. Let yourself be inspired by our wide range of Advertising opportunities on our channels.

Brand
Buchungsart
Region
Werbeform
  • Icon of a CTV spot

    Ad bumper move / ID Spot

  • Icon of a CTV spot

    Basic and Reminder SingleSpot

  • Icon of a CTV spot

    Billboard sponsorship

  • Icon of a CTV spot

    Corner placement in the advertising block TV Spot

  • CutIn Horizontal

  • Icon of an Addressable TV spot

    CutIn Zoom

  • Fast Forward Ad

  • Indiv. Split / MoveSplit

  • Icon of a CTV spot

    Logomorphing / ID Spot

  • Pause Ad

  • PostSplit

  • PreSplit

  • ProgrammSplit

  • SingleSplit

  • Icon of a CTV spot

    SingleSpot

  • Start Ad

  • Icon of a CTV spot

    StationTipp

  • StationTipp Post

  • StationTipp Pre

  • Icon of a CTV spot

    TV spot

Frequently asked questions about TV Advertising

What are the advantages of special forms of advertising?2025-12-16T09:42:05+01:00

Special forms of advertising offer you the great advantage of staging your brand in an attention-grabbing and unforgettable way by deviating from classic advertising blocks. Goldbach Special forms of advertising stand for high attention, exclusive placement, strong brand association and often lower advertising wear-out.

How can targeting and personalization be used in Advanced TV to improve target audience engagement?2025-12-16T10:21:45+01:00

The true strength of Advanced TV lies in its data-driven targeting capabilities. We go far beyond simply selecting a broadcasting environment and ensure that your Advertising is seen by the people who are most important to your brand.

  • Demographic and geographic targeting: Target your campaign specifically by age, gender, or to households in specific postal code areas.
  • Interest-based targeting: Reach users based on their interests, which are derived from their anonymized viewing and surfing behavior. Whether car enthusiasts, travel fans, or tech enthusiasts – we will find them for you.
  • First-Party Data Integration: Use your own customer data (e.g., from your CRM system) to specifically target existing customers or create statistical twins (“lookalike audiences”) to find new potential customers.
  • Contextual Targeting: Place your Advertising in thematically relevant content, such as a spot for sporting goods in the context of live sports broadcasts.
Is TV Advertising effective?2025-12-16T09:46:42+01:00

TV Advertising is extremely effective, as it offers the greatest Reach in Switzerland and optimally builds emotions and brand awareness. With targeted, multiscreen-compatible campaigns offered by Goldbach, you can impressively stage your Advertising message and achieve measurable brand performance successes.

Which channels are available for TV Advertising?2026-01-23T13:40:08+01:00

In Goldbach’s diverse TV Portfolio, you are guaranteed to find the right channel in Switzerland and neighboring countries. Use our wide selection to effectively place your Advertising message and achieve your marketing goals. You can find the current channel overview on our website.

How is the Advanced TV market developing and what trends can be expected in the future?2025-12-16T10:20:15+01:00

The Advanced TV market is on an unstoppable growth path. The use of streaming services and Internet-enabled devices will continue to increase, and with it the relevance of Advertising in this environment.

  • Programmatic Everywhere: The Programmatic, i.e. automated, buying and selling of Advertising is becoming the standard and enables even more efficient and data-driven campaigns in real time.
  • Shoppable TV: The direct linking of Advertising and e-commerce will increase. Imagine a viewer being able to place the product shown in the spot directly into their shopping cart using the remote control.
  • Artificial Intelligence (AI): AI will revolutionize campaign optimization by predicting in real time which advertising material will have the greatest impact on which Target group.
  • Convergence of Linear and Digital: The boundaries between classic and digital TV will continue to blur. Future measurement standards will enable a holistic view across all channels.
What makes a successful commercial?2025-12-16T09:45:58+01:00

A successful commercial is characterized by a clear, emotional message that your target group immediately understands, thus increasing brand awareness and making the brand unmistakable. It is also important that the commercial is professionally produced and played out in the optimal environment to achieve maximum impact.

Are there minimum budgets or entry packages for Replay Ads at Goldbach?2025-12-16T10:10:56+01:00

Goldbach offers flexible entry packages tailored to the target group, region and campaign scope – ideal for beginners and smaller budgets.

Can I combine special forms of advertising with classic advertising?2026-01-27T16:31:51+01:00

Of course, you can optimally combine special forms of advertising such as pre/post-splits, sponsorships or ReplayAds etc. with classic TV advertising. This combination ensures that your brand is present on different advertising formats and your campaign goals are achieved to the maximum thanks to the increased impact. You can find an overview of all special forms of advertising here.

How is the success of TV Advertising measured?2026-01-23T13:49:48+01:00

The success of TV Advertising is classically measured by Reach, the increase in brand awareness, and the frequency of broadcast. Through modern and holistic approaches such as the Swiss Ad Impact study, Goldbach can demonstrate the Advertising impact at a glance and across multiple channels. Would you like to know if your campaigns are achieving the desired effect? We have developed Swiss Ad Impact for this purpose.

Can Replay Ads also be combined with other Advertising Formats?2025-12-16T10:08:21+01:00

Replay Ads can be combined with classic TV spots, sponsoring or Special forms of advertising to create a consistent brand presence in the TV environment.

Woman with phone to ear in front of laptop.

For a successful TV advertising campaign

We support you in planning your advertising campaign

No matter what goals you are pursuing, we have the right Format for your campaign. Let us work together to find the ideal solution for you.

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