TV Advertising

Maximum impact. Unique Reach.

Thanks to TV Advertising, you achieve maximum emotion and impact

Utilize the high Reach of TV to showcase your brand emotionally and sustainably. Whether it’s brand building or rapid awareness, TV Advertising ensures attention, remains memorable, and reaches your Target group at the right time and in the right place. We accompany your campaign from planning to evaluation with a diverse channel portfolio that appeals to every Target group.

 

  • Maximum Reach and frequency: TV reaches millions of viewers daily

  • Best Advertising perception: TV Advertising evokes emotions and ensures attention, which is why it remains in the memory the longest

  • Reach growth thanks to Replay Ads: Reach younger Target groups and strengthen your Brand Awareness

  • High device penetration: TV remains, alongside the smartphone, the most used and relevant medium for your Advertising messages

Our TV Portfolio

Utilize the full spectrum of modern TV Advertising and bring your message exactly where it is seen. Thanks to our versatile channel portfolio, you can reach your Target group on the optimal channel – for maximum attention and sustainable impact.

Region
Network

    Our Advertising formats for your TV campaign

    Our strength is the combination of variety and personal consultation. Whether you are looking for a classic TV spot or an exceptional special Advertising format, we will find the ideal stage for your brand together. Let yourself be inspired by our wide range of Advertising opportunities on our channels.

    Brand
    Buchungsart
    Network
      Region
      Werbeform
      • Icon of a CTV spot

        Ad bumper move / ID Spot

      • Icon of a CTV spot

        Basic and Reminder SingleSpot

      • Icon of a CTV spot

        Billboard sponsorship

      • Icon of a CTV spot

        Corner placement in the advertising block TV Spot

      • CutIn Horizontal

      • Icon of an Addressable TV spot

        CutIn Zoom

      • Fast Forward Ad

      • Indiv. Split / MoveSplit

      • Icon of a CTV spot

        Logomorphing / ID Spot

      • Pause Ad

      • PostSplit

      • PreSplit

      • ProgrammSplit

      • SingleSplit

      • Icon of a CTV spot

        SingleSpot

      • Start Ad

      • Icon of a CTV spot

        StationTipp

      • StationTipp Post

      • StationTipp Pre

      • Icon of a CTV spot

        TV spot

      Frequently asked questions about TV Advertising

      On which channels are Replay Ads played out?2026-01-23T13:56:29+01:00

      Replay Ads are played out on high-reach TV channels that offer time-shifted viewing via set-top boxes, media libraries, or streaming platforms. You can find an up-to-date overview of the participating channels here.

      How is the success of TV Advertising measured?2026-01-23T13:49:48+01:00

      The success of TV Advertising is classically measured by Reach, the increase in brand awareness, and the frequency of broadcast. Through modern and holistic approaches such as the Swiss Ad Impact study, Goldbach can demonstrate the Advertising impact at a glance and across multiple channels. Would you like to know if your campaigns are achieving the desired effect? We have developed Swiss Ad Impact for this purpose.

      What are the advantages of special forms of advertising?2025-12-16T09:42:05+01:00

      Special forms of advertising offer you the great advantage of staging your brand in an attention-grabbing and unforgettable way by deviating from classic advertising blocks. Goldbach Special forms of advertising stand for high attention, exclusive placement, strong brand association and often lower advertising wear-out.

      How do I measure the success of a Replay Ads campaign?2025-12-16T10:09:25+01:00

      With EvoAd, the market-compliant analysis tool for Replay Ads.
      These KPIs can be evaluated:

      • GRP, net reach, OTS, etc.
      • Aggregation to hourly reach
      • Accumulations within Replay Ads
      • Accumulations of linear TV and Replay Ads
      • Any TV target groups can be evaluated
      What prejudices does the market face?2025-12-16T10:21:02+01:00

      Despite the clear advantages, the market still faces some prejudices:

      • “This is too complicated.” Incorrect. Booking Advanced TV campaigns is now standardised and is implemented simply and efficiently by experts such as Goldbach.
      • “The Reach is too low.” Myth. The use of CTV is growing rapidly. According to the Goldbach Advanced TV study, CTV is already firmly established in households and achieves significant Reach, especially in attractive target groups.
      • “This is only for large budgets.” Not applicable. Thanks to precise targeting and the avoidance of wastage, Advanced TV campaigns are often more efficient and also suitable for smaller budgets.
      How does the planning of Replay Ads campaigns work?2025-12-16T09:57:15+01:00
      • Planning based on net Reach for any Target group is possible
      • Replay Ads campaigns can be planned directly in EvoAd
      • Advertising formats, channels, duration, Target group, frequency capping per day, children’s genre
      • Linear and Replay Ads campaigns can be planned in one tool (linear and Replay Ads individually or combined)
      What studies does Goldbach conduct and where can I find them?2026-01-23T14:04:42+01:00

      Goldbach regularly provides you with current market and impact studies to give you deep insights into Swiss media usage and the effectiveness of your campaigns. You can find an excerpt of the current reports, which strategically support you as advertisers, collected on our website under the “News” section under the “Studies” category. If you require specific studies or further analyses, you can request them from our team of experts at any time.

      What is Advanced TV and how does it differ from traditional TV?2025-12-16T10:22:25+01:00

      Advanced TV is the future of TV, which is already happening today. It essentially describes any form of TV content that reaches the TV screen via the Internet, rather than via the classic cable, satellite or antenna connection. Think of it as the perfect combination of the emotional power of the big screen with the data-driven possibilities of the digital world.

      The crucial difference to traditional, linear TV lies in the digitization of the transmission. While with classic TV all viewers see the same Advertising spot at the same time, Advanced TV enables an Advertising delivery that is as individual and measurable as Online marketing. This includes various technologies such as Connected TV (CTV) – i.e. Internet-enabled TVs or devices such as Apple TV – and Addressable TV (ATV), where personalized Advertising can be delivered even in linear programming.

      In short, Advanced TV transforms the TV experience from a “one-to-many” to a “one-to-one” communication.

      How does the billing of my TV campaign via Goldbach work?2025-12-16T09:42:42+01:00

      The billing of your TV campaign via Goldbach is transparent and comprehensible and is based on the services booked, the spots actually broadcast, and the prices agreed in advance. This ensures that you always retain full control over your budget and can clearly understand your investment.

      How is the Advanced TV market developing and what trends can be expected in the future?2025-12-16T10:20:15+01:00

      The Advanced TV market is on an unstoppable growth path. The use of streaming services and Internet-enabled devices will continue to increase, and with it the relevance of Advertising in this environment.

      • Programmatic Everywhere: The Programmatic, i.e. automated, buying and selling of Advertising is becoming the standard and enables even more efficient and data-driven campaigns in real time.
      • Shoppable TV: The direct linking of Advertising and e-commerce will increase. Imagine a viewer being able to place the product shown in the spot directly into their shopping cart using the remote control.
      • Artificial Intelligence (AI): AI will revolutionize campaign optimization by predicting in real time which advertising material will have the greatest impact on which Target group.
      • Convergence of Linear and Digital: The boundaries between classic and digital TV will continue to blur. Future measurement standards will enable a holistic view across all channels.
      Woman with phone to ear in front of laptop.

      For a successful TV advertising campaign

      We support you in planning your advertising campaign

      No matter what goals you are pursuing, we have the right Format for your campaign. Let us work together to find the ideal solution for you.

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