TV Advertising

Maximum impact. Unique Reach.

Thanks to TV Advertising, you achieve maximum emotion and impact

Utilize the high Reach of TV to showcase your brand emotionally and sustainably. Whether it’s brand building or rapid awareness, TV Advertising ensures attention, remains memorable, and reaches your Target group at the right time and in the right place. We accompany your campaign from planning to evaluation with a diverse channel portfolio that appeals to every Target group.

 

  • Maximum Reach and frequency: TV reaches millions of viewers daily

  • Best Advertising perception: TV Advertising evokes emotions and ensures attention, which is why it remains in the memory the longest

  • Reach growth thanks to Replay Ads: Reach younger Target groups and strengthen your Brand Awareness

  • High device penetration: TV remains, alongside the smartphone, the most used and relevant medium for your Advertising messages

Our TV Portfolio

Utilize the full spectrum of modern TV Advertising and bring your message exactly where it is seen. Thanks to our versatile channel portfolio, you can reach your Target group on the optimal channel – for maximum attention and sustainable impact.

Region

Our Advertising formats for your TV campaign

Our strength is the combination of variety and personal consultation. Whether you are looking for a classic TV spot or an exceptional special Advertising format, we will find the ideal stage for your brand together. Let yourself be inspired by our wide range of Advertising opportunities on our channels.

Brand
Buchungsart
Region
Werbeform
  • Icon of a CTV spot

    Ad bumper move / ID Spot

  • Icon of a CTV spot

    Basic and Reminder SingleSpot

  • Icon of a CTV spot

    Billboard sponsorship

  • Icon of a CTV spot

    Corner placement in the advertising block TV Spot

  • CutIn Horizontal

  • Icon of an Addressable TV spot

    CutIn Zoom

  • Fast Forward Ad

  • Indiv. Split / MoveSplit

  • Icon of a CTV spot

    Logomorphing / ID Spot

  • Pause Ad

  • PostSplit

  • PreSplit

  • ProgrammSplit

  • SingleSplit

  • Icon of a CTV spot

    SingleSpot

  • Start Ad

  • Icon of a CTV spot

    StationTipp

  • StationTipp Post

  • StationTipp Pre

  • Icon of a CTV spot

    TV spot

Frequently asked questions about TV Advertising

How long can a TV commercial be?2025-12-16T09:45:36+01:00

The standard lengths for a TV commercial in Switzerland are between 10 and 30 seconds, although the maximum length for special formats such as long spots can be up to 60 seconds. Goldbach can advise you on the optimal spot length for your message and budget to achieve maximum impact.

How does the booking process for Replay Ads work?2025-12-16T10:10:23+01:00

All Replay Ads campaigns are booked exclusively through the Agency Management / Direct Customer Planning Team. We advise on target groups, placement and budget, coordinate the playout with the broadcasters and take over the complete campaign management.

What best practices should advertisers follow to run successful Advanced TV advertising campaigns?2025-12-16T10:19:42+01:00

To unlock the full potential of Advanced TV, we recommend that you consider the following:

  • Define clear goals: What do you want to achieve? Brand awareness, leads, or direct sales? Your goals determine the strategy, targeting, and measurement of success.
  • Optimize your creatives: Create high-quality spots that are optimized for the streaming environment. A strong visual Botschaft in the first few seconds is crucial, and a clear call-to-action (CTA) encourages interaction.
  • Use data intelligently: Rely on a well-thought-out targeting mix. Use existing data and test different target audience segments to achieve the greatest efficiency.
  • Think holistically: Do not view Advanced TV in isolation, but as an integral part of your overall marketing strategy. Coordinate the messages across all channels.
  • Test and learn: Take advantage of the measurability of Advanced TV. Run A/B tests with different creatives or target audiences and continuously optimize your campaign based on the insights gained.
  • Rely on expertise: Work with experienced partners such as Goldbach. We support you from strategic planning and precise implementation to detailed reporting to ensure the success of your campaign.
Is TV Advertising also suitable for smaller companies?2025-12-16T09:44:37+01:00

Absolutely, TV Advertising is also suitable for smaller companies thanks to new technologies such as ReplayAds. The spot length also plays an important role for smaller, but still efficient campaigns. Goldbach will help you plan a campaign that saves your budget and at the same time ensures measurable success.

How do Replay Ads differ from classic TV Advertising?2025-12-16T10:13:22+01:00

In classic Advertising Formats on linear TV, the same advertising block is played out to all viewers. Replay Ads, on the other hand, are user-based: The moving image formats Start Ad and Fast Forward Ad cannot be skipped. The Pause Ad makes it possible for the first time to play out TV Advertising regionally and to measure the interaction of the viewers – for example via a QR code.

Which target groups can I reach with TV Advertising?2025-12-16T09:44:37+01:00

With TV Advertising, you can reach almost all demographic and geographic target groups in Switzerland, as television as a mass medium has a very high Reach. Depending on the broadcasting environment and programme, Goldbach can help you deliver your message precisely to specific consumer groups and thus minimise wastage.

When is the best broadcast time for TV Advertising?2025-12-16T09:45:15+01:00

The best broadcast time for your TV Advertising strongly depends on the specific Target group and their viewing habits, with prime time often generating the highest Reach. Goldbach helps you identify the optimal time slots in our diverse environments to efficiently reach your Target group at the right time.

How does the production of a TV spot work?2026-01-23T13:51:32+01:00

A convincing creative concept is essential for the success of your TV advertising campaign. Therefore, we recommend close cooperation with a professional production company to optimally stage your message. Also, note that your spot must meet specific technical requirements so that it can be broadcast smoothly on our TV channels.

Which target groups can be reached well with Replay Ads?2025-12-16T10:12:14+01:00

Replay Ads are particularly suitable for reaching younger target groups or household managers, as their affinity for these advertising formats is particularly high.

What are Replay Ads?2025-12-16T10:15:05+01:00

Replay Ads are advertising formats that are displayed within time-shifted television usage (e.g. via set-top boxes, streaming services or media libraries). They enable advertisers to reach households that consume programs time-shifted rather than live.

Woman with phone to ear in front of laptop.

For a successful TV advertising campaign

We support you in planning your advertising campaign

No matter what goals you are pursuing, we have the right Format for your campaign. Let us work together to find the ideal solution for you.

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